Your business in Japan,
from setup to daily operations.
Market research and company registration are only the first steps. We handle the work that follows in Japan: finding customers, sales, hiring, and administration.
What comes after
the company is registered.
Registering a Japanese company does not start the business.
You have to find customers, add partners, hire people, sort out licences and bookkeeping, and answer the enquiries and meetings that come every day.
Toyo Shoji takes on that work in Japan, as one team.
Entering JapanBefore entry
We gather what you need to decide, and once you decide, we handle the setup.
We research competitors, price ranges, regulations and channels, and report back. If you go ahead, we take care of company registration, licences, residence status (through our affiliated gyoseishoshi office), bank account, office space and the first customers, so the business can actually start.
Building sales in JapanEntity exists, sales lagging
Get the product ready for Japan, sell it, and keep it selling. We do this work for you in Tokyo.
Customer and distributor development, trade shows, negotiations, e-commerce (Rakuten, Amazon, your own store) and wholesale. For physical products we start by adapting labelling, packaging and pricing to Japanese standards. We run our own Rakuten, Amazon and direct-to-consumer stores, so test sales can begin right away.
For product sales we start with a paid six-month validation period: research, product adjustment and test sales, then decide together based on real sales data. After that we continue on a monthly operating fee plus a sales-linked commission.
Running your Japan operationNot enough staff in Japan yet
You can hand over the work before you have a full team in Japan.
Sales, customer service, hiring, general affairs, bookkeeping coordination, and liaison with tax accountants and labour consultants. We cover the functions you need, for as long as you need them. Head office focuses on product and technology; the work in Japan gets done in Tokyo.
We do the work, not just the proposal.
We do not stop at researching the Japanese market and writing a report. We contact prospects, negotiate, sell, file the paperwork and run the daily operation. For companies that do not yet have enough people in Japan, Toyo Shoji provides the functions you need, for the period you need them.
Services
- Market research and entry planning
- Company registration, licences, residence statushandled by our affiliated Hayashi International Gyoseishoshi Office
- Sales, customer and distributor development
- E-commerce, sales, import and exportown stores on Rakuten, Amazon and toyoshop.online; sourcing via NETSEA, ZAKKA NET and our China subsidiary
- Trade shows, negotiations, customer service
- Hiring, general affairs, bookkeeping support
- Opening a restaurant in Japanpremises, takeover of existing shops, licences, equipment, hiring; import and export of ingredients and kitchen equipment
- Investment, M&A and partnershipswe invest in Japanese businesses ourselves; real estate and financial products handled with partner firms
Who comes to us
- Decided to enter Japan, but no one on the ground yet
- A Japanese entity exists, but sales and operations are not moving
- Looking for customers or distributors in Japan
- Not big enough in Japan to staff every function in-house
- Head office wants to focus on product; the Japan side should be handled locally
- Opening a restaurant in Japan, or acquiring a Japanese company or shop
How we work
- Projects
- Market research, company registration, channel development, trade shows, restaurant openings, M&A: taken on case by case.
- Ongoing support
- Day-to-day operations and sales in Japan, on a monthly basis. Product sales start with a six-month validation period, then move to a monthly fee plus sales-linked commission.
- Performance-linked
- For sales, channel development and M&A, a fixed fee can be combined with a success fee depending on the scope.
News
Company
For twenty years I have worked as a gyoseishoshi helping foreign companies enter Japan. Too often, once the paperwork was done, the business simply stalled. Toyo Shoji exists to take on what comes after.Hayashi, Representative
| Name | Toyo Shoji LLC (合同会社東陽商事) |
|---|---|
| Address | Kanda-Sudacho, Chiyoda-ku, Tokyo |
| Business | Setup and operation of Japan businesses for overseas companies / import, export and cross-border e-commerce / restaurant opening support / investment and M&A |
| Own stores | Rakuten、Amazon、TikTok Shop、toyoshop.online |
| Sourcing | NETSEA、ZAKKA NET、China subsidiary (1688, direct from factories) |
| Memberships | Tokyo Chamber of Commerce and Industry; registered M&A support institution (SME Agency) |
| Social | YouTube、X、Instagram、Xiaohongshu、WeChat Channels、note、Blog、WeChat ID: kiwistar12 |
| Affiliated office | Hayashi International Gyoseishoshi Office (licences and residence status) |
Tell us about your plans in Japan.
Whether you are about to enter Japan or already have a Japanese entity, we can talk. We will go through your current situation and sort out what you should do yourselves and what we can take on. Japanese, Chinese and English.